Hey there, I’m Janel.
A storyteller, strategist, and marketing leader helping enterprises turn complex ideas into clear, human stories that drive adoption and action.
Education
With a BA in History, an MA in Integrated Marketing Communications, and certification as a change management practitioner, I bring both analytical depth and strategic communication to making complex ideas clear and actionable.
Career
My path into marketing started with storytelling, structure, and a curiosity about how people make sense of complex ideas. With a background in history, I learned early how to connect context, audience, and meaning. That foundation stayed with me as I built a career in communications and marketing, where I’ve focused on turning complexity into clarity that people can actually use.
Over the years, I’ve worked across product marketing, partner enablement, internal communications, change management, and customer storytelling in enterprise SaaS.
At Red Hat and ServiceNow, I helped create messaging, programs, and assets that supported adoption, alignment, and engagement across technical and business audiences. I’ve also led work that required both strategy and execution, from launch-ready content to communication programs that brought people along through change.
Looking ahead, I’m especially drawn to senior product marketing, strategic communications, and go-to-market roles where I can help shape AI-assisted narratives, translate complex platform solutions into clear stories, and build programs that support adoption and enablement.
I’m most energized by work that sits at the intersection of strategy, storytelling, and business impact. I love doing the work that helps ideas land, teams align, and people move forward with confidence. I’m drawn to thoughtful leaders, meaningful collaboration, and opportunities to build work that makes a real difference.
How I work
I approach my work through strategy, storytelling, clarity, and adoption, with a focus on helping complex ideas become understandable, usable, and ready for action.
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I like to start with the bigger picture. That means understanding the business goal, researching the audience, and the outcome the work needs to support before shaping the message or plan.
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Clarity is where a good strategy becomes useful. My goal is to simplify without oversimplifying so people can quickly understand what matters and what to do next.
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I use storytelling to make complex ideas feel relevant, on-time, human, and memorable, whether the subject is technical, organizational, or product-focused. I like to meet customers where they’re at.
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I think beyond communication to what actually helps change happen. That includes understanding the behaviors, mindsets, barriers, and support people need in order to adopt something new and move forward with confidence.
Recommendations
“Janel is an outstanding colleague, exec comms practitioner, program manager, and leader. I've worked with her in various capacities, including as her direct manager, and I have seen firsthand her ability to combine storytelling with strategy and execution. She understands the why, translates the complex into a simple story that connects to the audience, and then makes sure the project get across the line. She has proven highly adaptable, leading through periods of rapid change. She has a bias for action and makes sure she's driving the right results for the team and business. On top of that, she continuously invests in herself through learning and development - a must in the AI era. I can't recommend Janel highly enough!”
— Jeff Murphy“I had the pleasure of working with Janel in her communications and project management role, and she consistently impressed me with her strategic thinking and guidance. Whenever I faced uncertainty about how to approach a project, she was always ready with thoughtful advice and a clear path forward. What stood out most was her ability to balance professionalism with genuine warmth—she delivered results without ever losing sight of the human side of work. She's an excellent communicator who ensures everyone is aligned and informed, and her project execution is reliable and thorough. Beyond the work itself, she's someone who makes the workplace better just by being there. I'd jump at the chance to work with her again.”
— Hazell Lopez“I had the pleasure of working with Janel at Red Hat, where she consistently demonstrated excellence in marketing, collaboration, and execution. Janel is deeply dedicated to her craft and brings both strategic thinking and strong attention to detail to everything she does.
She works exceptionally well both independently and as part of a team, taking initiative when needed while also being a thoughtful, reliable partner to colleagues across functions. Janel has a natural ability to build relationships, translate ideas into action, and deliver high-quality work in fast-paced environments.”
— Kimberly Evans